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Everything You Need to Know About Bulk SMS Marketing

A comprehensive guide to understanding the various types and uses of Bulk SMS

Bulk SMS Marketing

What is Bulk SMS?

Spreading a message/SMS to a large volume (bulk) of mobile phones through a normal messaging system is said to beBulk SMS. These types of SMS are mainly used for reminders, promotions, alerts, preventing fraudulent activities, etc. It is also known as SMS marketing and nowadays it commonly comes under mobile marketing.

Simply, bulk SMS is a messaging service that is used to send SMS to a wide range of customers/audiences at the same time or scheduled time.

Uses of Bulk SMS

Bulk SMS is mainly used for promoting/advertising any type of product and service to a mass number of people. For sending notifications about something which you have already shown interest in. For transaction information that you asked for or promoting information about a new product.

  • Type of OTPs and other passcodes for any safety measures or authentication purposes.
  • Reminders and alerts for existing customers about sale ends, new products, discounts, coupons, flash sales, offers, etc.
  • Entertainment purposes such as sending invites to events or programs.
  • Sharing important news or useful information to people who need awareness.
  • Sending SMS newsletters and any sort of text message for different uses.

Promotional Bulk SMS

Promotional SMS is mainly used to promote one’s product or business to new customers or existing customers to reach their sales goals and can also be used for high sale conversion. In this competitive world,Promotional SMShelps to promote businesses to the next level.

Transactional Bulk SMS

Transactional Bulk SMSis mainly used for transaction purposes such as SMS sent by the banking sectors, order confirmation messages from other e-commerce sites, shipping-related SMS, live tracking links, payment, and other transactional details & instructions. These are automated SMS that can be sent to the already registered customers or the buyers of the product or the service which the merchant is selling. While compared to promotional SMS, transactional SMS is 100% deliverable.

OTP SMS

A one-time password is an auto-generated unique shortcode that can be received by the user to their mobile numbers. Specifically used for preventing malicious attacks, banking-related entries, password verifications, primary identifications, strong authentications, and for other security purposes. It has no time management it will be sent while the user requests it. It will be sent within one minute and last till the session time. You can get a live real-time delivery report.

Smart SMS

Smart SMSis a premium service that helps to send images, videos, audios, pdfs, and other attachments as a link in normal text messages. You can track the geo-location, can able to identify who opened the link and who doesn’t, and also the count of the members who clicked the link. Instead of using bulk Whatsapp, you can use smart SMS as it is the smartest one for sending all these in a single link in the text message format.

Specialization of Rat SMS

  • Can be personalized & targeted with high conversion rates.
  • Personalized SMS and messages to relevant clients.
  • Can be sent within seconds to millions of customers.
  • Highly effective for fast marketing and creating awareness.