Updated Guidelines for Content Template Registration
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Important DLT Update – Content Template Scrubbing | Template ID | Guidelines for Content Template Registration

Important DLT Update – Content Template Scrubbing | Template ID | Guidelines for Content Template Registration

Announcement to Rat SMS clients

The regulatory process of scrubbing the Entity ID, Sender IDs, and Template ID with all the operators has been extended to 31st January 2021.

All the senders of commercial communication are required to follow a mandatory registration process. Accordingly, your entity has been registered on the DLT Platform as a Sender/Telemarketer of commercial communications.

The regulatory process of scrubbing the Entity ID, Sender IDs, and Template would be enabled with all Operators effective 1st February 2021. Kindly note, Operators have already started scrubbing all the messages on PEIDs from 19th November 2020.

SMS traffic coming from Sender ID(s) which are not registered on DLT or SMS traffic pushed without the PEIDs is being rejected by the Operators. Similarly, the SMS traffic coming from unregistered/wrong templates on DLT will also be dropped from February 1st, 2021.

All Senders are requested to complete and ensure the following MANDATORY ACTIVITIES are completed by you as per the registration process under TCCCPR 2018:

Headers for all categories of commercial communication.

Promotional, transactional, service explicit & service implicit

Content Templates for each of the registered headers. We request you to complete the above-mentioned directives on the DLT system. Further, all the PEs and Telemarketers should get their systems ready for the content template and consent to scrubbing by Monday, February 1st, 2021.

If you are unsure of DLT registration, Check our step by step guide for the DLT registration process. Contact us at +91 – 75067 12345 or write an email to sales@ratsms.com anytime

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